This is the single best presentation on plan writing that I’ve seen in my career.

Ketchum PR, San Francisco

Massively helpful … more helpful than at least a semester-worth of classes.

Account Planner, FleishmanHillard, St. Louis

Great speaker. Lot’s of great info I will use.
Timely and very relevant program. Unique perspective in planning.
Excellent information that was also easy to follow.
93% of attendees rated the speaker 5 out of 5.

Society for Marketing Professional Services, Kansas City

John led a super training session on writing strategic plans; it was far and away the clearest, most valuable training on strategic plan development that I had ever attended.

President, Tager Associates, New York

Just what we needed. Too many senior folks just can’t articulate the difference between goals, objectives, strategies and tactics.

senior agency executive

The confusion that most people have about what a goal is vs. a strategy vs. an objective has always made me crazy, and your descriptions were as eloquent and clear as I’ve heard.

Webinar attendee

Big big thank you! It was absolutely great! It was very useful, simple, logical, and presented in a great style.

General Manager , FleishmanHillard Warsaw, Poland

Your presentation was exceptional in its clarity.

You have given great clarity to what is the most complex aspect of our job.

Armato’s enthusiasm was contagious and the concrete examples really helped to illustrate what he was teaching.

FleishmanHillard San Francisco